#47: [Inside the Mind] Melvin Beard: Get A (Better) Grip, Man Theory, and Becoming a Confident Golfer

melvin-beard-ep-47

Episode Introduction and Summary

In this special episode of The Scratch Golfer’s Mindset Podcast, Paul Salter welcomes golf pro and mental game expert Melvin Beard. With over 30 years of experience, including time as a PGA pro, adaptive golf instructor, and academy coach, Melvin shares his passion for teaching golfers of all levels, from junior players to seasoned amateurs.

Together, Paul and Melvin discuss the mental challenges of golf, the importance of confidence, and the role of individualization in coaching. Melvin highlights the key to improving any golfer’s game: finding joy in the process, focusing on personalized fundamentals, and eliminating the dreaded “man theory”—letting go of overpowered, testosterone-fueled swings in favor of balance, precision, and proper technique.

Key insights include:

  • Why attention to detail is the most overlooked element of putting.
  • How to improve your mental approach by forgiving mistakes and staying present.
  • The importance of playing the course backward—starting with the green and working your strategy to the tee box.
  • Why confidence stems from practice, positive self-talk, and understanding your game.

Melvin’s straightforward, no-fluff teaching style and passion for helping golfers reach their potential shines throughout this conversation. Whether you’re aiming to break 90, 80, or scratch, Melvin’s advice will inspire you to commit to the mental and physical fundamentals required to play your best.

Start listening.

P.S. If you’re interested in learning more about how mindset coaching and hypnotherapy can help you get unstuck from the proverbial bunker of poor performance on the course and in your business, click here to schedule a coaching discovery call with me.

More About Melvin

Melvin C.Beard lll is the CEO and Owner of A-Swing Golf Academy. He’s been a Golf Professional for over 30 years and holds numerous certifications and credentials, including Certified Level II Science in Motion Instructor, Certified Adaptive Golf Coach, and Certified Golf Mental Coach. He’s also a First Tee Youth Program Lead Coach.

Key Takeaways:

  • Golf is predominantly a mental game, comprising 98% mental and 2% physical.
  • Grip and equipment play a significant role in a golfer’s success.
  • ‘Man theory’ can hinder a golfer’s performance and should be avoided.
  • Golfers should focus on their own game rather than comparing themselves to others. There is no single solution to improving your golf game.
  • Many golfers mimic what they see on TV without understanding the process.
  • Having a short memory is vital for maintaining confidence in golf.
  • Taking notes during lessons can significantly enhance learning and retention.
  • Finding a coach who emphasizes mental and physical aspects of the game is important.

Key Quotes:

  • “This game is 98% mental.”
  • “You gotta build from success that you have each single time for them to be able to kind of check it because soon as they’re mental, as soon as it comes out their mouth, your ears are recording basically of I stink. I this – this happened.”
  • “Pressure busts pipes, but pressure also makes diamonds.”
  • “If you can aim at something small, you can hit something small. I think that was the Little Red Book. And in that small tee going in the ground, you push it all the way down into the ground. So it’s like you’re hitting the ball off the ground, but you actually now you have a little target.”
  • “As long as you can feel that target, you have to listen to your hands and understand your hands are the only thing that’s grip that’s a vice on the actual golf club. So if your grip is wrong your swing is wrong. It’s that simple.”

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Time Stamps:

  • 00:00: Introduction to Melvin Beard and His Journey
  • 03:03: The Mental Game of Golf
  • 05:58: Building Individualized Coaching Relationships
  • 08:58: The Importance of Confidence in Golf
  • 11:57: Understanding the Mechanics of the Swing
  • 14:50: The Role of Grip and Equipment
  • 18:08: The Impact of Mentality on Performance
  • 20:59: Playing the Course Strategically
  • 24:08: The Dangers of ‘Man Theory’ in Golf
  • 27:01: Advice for Aspiring Golfers
  • 35:40: Understanding the Short Game
  • 38:57: The Importance of Communication in Golf Instruction
  • 41:39: Pressure and Performance in Golf
  • 43:09: Common Mistakes in Putting
  • 51:00: Attention to Detail in Golf
  • 01:00:49: Connecting with a Golf Coach

Transcript:

The Golf Hypnotherapist (00:01.934)

Mr. Melvin Beard, welcome to another episode of the Scratch Golfers Mindset Podcast. How are you, my friend?

Melvin Beard (00:08.851)

I’m wonderful. Good. Good, good, good. Just got off the golf course.

The Golf Hypnotherapist (00:11.916)

Yeah, I’m not surprised and I’m really excited about this conversation. So appreciative of you making the time to join me. And I wanna just dive right in by beginning to paint a picture for our listeners. Who is Melvin Beer? Take a moment to share more about your experience and your expertise.

Melvin Beard (00:32.218)

Let’s see. Been a golf pro for 31 years. Been playing the game 36 years. Been a PGA pro for over 9, 10 years.

businessman that really loves the game that just took over my life that I, you know, I’m a retired chef gone golf pro. So that

Gordon, Chef Gordon type mentality brought to a golf course. So the funny thing about that is you get to get, a passionate person and when you do something that you’re passionate about, it’s not, you’re not working. That’s how I felt about food in the beginning. And, but the work hours of a restaurant just doesn’t compute to me. So.

when I get the result out, now I started playing golf and golf just kind of absorbed me after my third hole in one. I kind of knew it was a little special and it took me to eight. as exhilarating as that is, teaching people, helping people, I’m a people person to me, I gotta be able to kind of give it back.

understanding it as well as I do. I’ve taught, I’m adaptive golf certified also. So I help wounded warriors, people that can’t stand or they used to play golf. Now they want to at least have the joy of at least being able to keep the depression off them and actually hit a golf ball again. Obviously I worked for First T for some time and here in Tampa and bottom line is helping kids develop.

Melvin Beard (02:33.547)

helping juniors develop. My forte is taking a kid from eighth grade or seventh or eighth grade and being able to promise their parents in two years that they can get a golf scholarship or not. Are they really eligible? Are they a candidate to be able to better their golf to that level? I have nine kids on a full ride golf scholarship that I’ve taught, you know, in that same spirit and direction.

The Golf Hypnotherapist (02:48.686)

Mm.

Melvin Beard (03:03.879)

One is on the LPGA tour now, but just getting to the stage of getting them a scholarship and be able to make that promise to their parents and their parents are like, this is crazy. This is, you know, next level is what I do. Obviously I teach people, you know, your age, my age, the game and basics, but I just pride myself on not giving fluff and telling the truth and.

letting the customer and client understand that this game is 98 % mental and most people that does not make sense to them were 2 % physical. Yeah, 2 % physical, but.

If you can get past the physical, you can deal with the mental and the mental is what’s gonna sustain you when you have issues. The mental is what’s gonna help you forgive yourself when you have issues. And no one plays this game without having some kind of issue or flaw or hiccup or yip or inability that they need help with. They gotta get through it. So.

I’ve always been a mental game person. That’s what kind of helped me develop and read all these books and work through it and implementing it into my lessons. helps me get that phone call from 1700 students in South Florida where my golf academy was to this day, Melvin, and it’s just me talking to them and talking them through whatever the issue is. Now they’re comfortable. Now they break the cycle of what they used to do.

It’s a game of love for me, giving it back, making it happen, getting out of your own way mentality when it comes to being mental with it. But that’s Melvin in a nutshell.

The Golf Hypnotherapist (04:59.79)

Yeah, I love Melvin in a nutshell. And that’s what really drew you to me. And you know, I’ve joked on previous episodes, and you and I have said this to you, you know, what turned out to be unsolicited swing advice one lonely morning on a Friday at the range of Rogers Park turned out to be a fantastic coaching relationship. But what stood out to me was you didn’t lean in with just this over of hyped fluff swing technique, blah, blah, blah.

Melvin Beard (05:01.235)

Ha ha ha ha.

The Golf Hypnotherapist (05:23.768)

you really took a moment to not only get to know me, but really start painting the picture of the individual leading through that mental lens. So I’m curious to know whether you’re starting with that seventh or eighth grader who has ambitions to get a scholarship, or even when you’re working with someone like me who can look you in the eye and tell you, want to be a scratch golfer, and you can truly feel that level of commitment.

Talk the listeners through how you’re beginning to build that coaching relationship and mold that athlete the way he or she needs to be, not the way they want to be.

Melvin Beard (05:58.266)

Yeah, so I go a little bit earlier than like I’m going to yesterday. I had Genevieve, which is eight years old, her sister that is seven. And Genevieve is stronger and can make the moves. And Melina is smaller and, you know, not the weight of the eight year old. She’s just got to

She’s gotta get her nutrition in to the level where she’s got a little bit more stamina that’s growing. I tell them both, okay, what I tell her is not for you. What you’re gonna get is a little different than what your sister’s gonna get. It’s different level, different language, different size, different body. Just like I would tell a guy that’s got more girth, you’re not gonna swing like the flat-bellied guy over.

You’re not gonna swing like Mr. Athlete over here. You’re gonna do what is made for your body and to work through it. So I let them understand first individually, you’re getting direct from me, tips, not, this is a lesson, not just tips. I’ll give you a tip here or there, because I see you hitting balls while I’m in another lesson. Hey, little taller, hey, you know.

The Golf Hypnotherapist (06:55.248)

Mm.

Melvin Beard (07:23.044)

higher left, lower right, or whatever, you’re hitting a driver or something. But it’s just little things, little things I see. However, the approach is everybody needs that time and attention, that dedication to what their needs are, not what everybody else is doing. They can look up and down the line on the range, everybody’s doing something different. So the point is they gotta understand their uniqueness to what the situation is.

I think it’s more so I tried to build the confidence of the person because you cannot play this game without confidence. I’m not saying you’re be cocky, but you gotta trust you and know what your ability level is, what you can get away with. Like I’ve taught Patrick Peterson to…

Eddie Jones, these are athletes. These guys are ball strikers, but they had the competition to kind of fuel their energy of, gotta keep being patient. I gotta work through it.

Now you have someone that didn’t play sports, that doesn’t have that kind of, you know, competition or I’m going to get it. You got to build them to the level where you got to tell me something good to happen out of that shot. Every single time, every time they get up over the ball, got to show, tell first thing that comes out your mouth has to be something positive about what that shot was. Did it go straight? Did you get it? That one got in the air.

The Golf Hypnotherapist (08:58.544)

Hmm.

Melvin Beard (09:05.048)

So what it was in the tree, it got in the air. So you accomplished getting the ball in the air. You hit down on the ball for the ball to go up to get in the air. Or you hit the ball straight. Yeah, it was along the ground, didn’t get in the air, but it was a worm burner. Okay, but it was straight. You gotta build from success that you have each single time for them to be able to kind of check it because soon as they’re mental, as soon as it comes out their mouth, your ears are recording basically of

I stink. I this. this happened. You you gotta take the anxiety out and forgive yourself really fast. And I think that’s how I just teach to, you know, that’s okay. Keep working. Proper practice prevents poor progress. It doesn’t have to feel warm and fuzzy. It has to be the truth. Okay? So if your practice is correct,

The Golf Hypnotherapist (09:55.312)

Mm.

Melvin Beard (10:04.322)

you’re going to start seeing results. Then the habits going to come back in just to distort that, how your brain works. But then you got to be able to find all the positives out of that so that you can actually stay there long enough to feel the unconsciously competent start. Now that, now you reset into, okay, I’m doing it consistent. Now you’re proving it to yourself that you’re doing all what, let’s say 10 things. They all got to be

The Golf Hypnotherapist (10:04.56)

you

Melvin Beard (10:34.244)

You can’t have one at 90, one at 10. Can’t have one at 20, one at 80. Can’t have one at 40, one at 60. They all gotta be done at 50%. So all of them are even. Only at 50%, that’s a passing grade when it comes to golf. As long as you’re doing the piece. You put all of those together, they’re all at 50%. That’s when you’re killing it. Literally killing the ball and you didn’t leave anything behind. You did your finish.

You’re balanced. You use your forward shaft angle through the ball. You use the club the way it was designed to be used. Now your confidence starting to grow, grow, grow, grow. Now you’re getting out of your own way. And once you start to help them understand that process and they’re kind of like, I guess that could work. Yeah, it can work. It worked for so many other people.

The Golf Hypnotherapist (11:17.956)

Yeah.

Melvin Beard (11:33.148)

I just don’t try to do it textbook the way everybody else does it. I gotta be uniquely to me and I think my communication skills are very clear, pretty concise. If you’re not lying, you just tell the truth. It’s gonna come across if you’re passionate about the game and everybody’s like, no, no, Melvin, he’s passionate about it. He’s gonna tell you, you know?

Say for the first 15 16 years I I knew I had a gift but after that point then it became down to Taking on all the challenges and the people that you you look at this thing I don’t know if I want to untangle that I don’t know it all depends on if they’re mentally ready for that change if they’re mentally ready for that change Now I got a kind of like okay. I got dial up that channel

The Golf Hypnotherapist (12:25.112)

Mm-hmm.

Melvin Beard (12:26.788)

I gotta, you know, kinda communicate with them so we’re understanding how to goal set them, how to get them to where they’re not gonna fail horribly. Cause everybody in this game has to fail or you don’t learn. So being able to accept the fail before it happens or recognize it like, okay, that’s not working. But it doesn’t mean you give up or you stop.

The Golf Hypnotherapist (12:41.679)

Mmm.

Melvin Beard (12:56.1)

That means you’re even more passionate about what is it that’s not working. Say that to me again, or go through, I think I incrementally break the swing down to where it’s palatable to the person’s mental to reproduce it, even at a seven, six year old, seven kid, to a 46 to eight year old guy, or 77 year old woman that’s trying to hit the ball.

like her playing mates and she just doesn’t have experience of using her body correctly.

The real difficulty comes down sometimes is when someone doesn’t have limbs and positions or they don’t have the flexibility because they thought the game was easy and they never really have to stretch to achieve more. And this game is chess. You gotta stretch, you gotta work yourself, because you can’t get to the position.

in certain positions, but you’re only there for an eighth or a sixteenth of one second. You can’t sacrifice your body for one second or sixteenth of a second. Once they start to understand it, they’re like, yeah, that’s a little more comfortable. Being able to talk in ways that they are able to palette this tough chess game that you chose to learn. it’s, you gotta go to the person.

It’s like almost everybody has a dementia of golf.

The Golf Hypnotherapist (14:33.422)

Hmm

Melvin Beard (14:34.168)

Dementia patients, you gotta go to where they are. You ain’t gotta say, no, you gotta come over here and do it my way. You gotta go to where they are or otherwise they’re never gonna connect with you.

The Golf Hypnotherapist (14:48.686)

Yeah, so well said and something that stands out to me. I remember one of our lessons. I was struggling to make solid consistent contact with what we were working on. All you did for me was you went and put a tee down. We’re on the range and you put the ball up just a little bit and lo and behold, you know, I wasn’t striking down all the way. Just having that tee up. I started making quality contact and going back to your point about the power of confidence. I instantly built confidence that reinforced the technique that felt uncomfortable.

Melvin Beard (14:50.712)

Ha ha.

The Golf Hypnotherapist (15:17.986)

was paying off, it worked with that subtle change. Then obviously we got rid of the T, but I just want to highlight for the listeners, it’s the subtle changes like that to find the positive, to quickly boost confidence on demand, help sustain you when you’re learning elements of the game, as you’ve alluded to, should feel uncomfortable. If it wasn’t uncomfortable, you’d already be doing it. You probably wouldn’t be taking lessons in the first place.

Melvin Beard (15:37.082)

Yeah.

Melvin Beard (15:40.73)

Yes, definitely. First thing first, is you weren’t hitting the ball crispy as we tend to say in golf. But I took the ball away because that was your target.

The Golf Hypnotherapist (16:00.346)

Mm-hmm.

Melvin Beard (16:01.966)

This work off a tee. If you can aim at something small, you can hit something small. I think that was the Little Red Book. And in that small tee going in the ground, you push it all the way down into the ground. So it’s like you’re hitting the ball off the ground, but you actually now you have a little target. As long as you can feel that target, you have to listen to your hands and understand your hands are the only thing that’s

grip that’s a vice on the actual golf club. So if your grip is wrong your swing is wrong. It’s that simple. But if you have a balanced grip

The Golf Hypnotherapist (16:36.08)

Mm-hmm.

Melvin Beard (16:44.503)

and a grip that fits your, you know, the clubs fit your hand. So I’ve gone through 20 of those 30 something years of teaching the game was at Edwin Watts or PJ Superstore. So I know equipment, know grip sizing and fittings and all the little details that goes with it and all the club repair and shafts, so on. So if your grip fits your hand and now the club becomes a part of your body, it’s flesh and bone.

Your new hands are your club head. You’re Captain Hook now. If you gotta pick up a glass of water, you gotta get that club head on that water and get it to your mouth. Yeah, it’s an extension. It’s a prosthetic piece to get it to your mouth. But those are your new hands. And it’s like, what’s he talking about? I’m talking about the connection between your grip and what you’re going to use. You’re in the golf world. Now you can bring that club down to the ground and feel the weight of the head. That’s what a waggle is all about.

Otherwise you’re swinging a stick. Turn the club upside down, swinging the handle, I mean, swing the grip for a little bit. Now turn the club back around. Now respect the weight of the head. Now you feel the weight. Now you’re not swinging a stick anymore. So when I took the ball away and gave you a T, I took away the target. Men and our testosterone issues, our right hand issues.

The Golf Hypnotherapist (18:08.453)

Yeah.

Melvin Beard (18:11.026)

our right thumb issues, the dominant right hand doing everything in your life, brushing your teeth, combing your hair, know, twisting the door knob, answering the phone, it’s all right hand. Golf, where’s your glove? Left hand, okay? So you gotta let that lead to have forward shaft lean if you’re gonna use the club the way the club was designed to be used. Why are we going against that? So the point is,

The Golf Hypnotherapist (18:25.102)

Left hand.

Melvin Beard (18:40.968)

as you were missing, you were using it in man theory versus the way golf theory. And once you have the handle forward and the club head is right behind it, now your left hand is leading. Now you’re gonna have a propensity to hit the ball, hit down on the ball and get the ball up and also carry it in the direction that you’re aimed and or where your hands are leading the club face at the time of impact. So.

Once you can get out of the way of that and you can hit a tee, well, you definitely can hit the ball because the ball just needs to be in the way of a good swing. So now we work on the fundamentals of getting the club back behind the ball, getting your shoulder behind the ball a little bit or even at least with it and working your hips correctly so you’re coming back through the ball with some lag a little bit and being able to keep your hands to square up to the ball. So you’re striking the ball versus hitting the ball. Anybody

The Golf Hypnotherapist (19:38.896)

and then.

Melvin Beard (19:40.15)

can hit the ball, anybody. Do they know where the ball’s going? No. Can they control high, low, medium? No. Can they make a draw or a fade from hitting the ball? Sometimes, but most of time it’s a mistake. When you strike the golf ball, you didn’t give the ball a choice.

with confidence you deliberately struck the ball. The ball goes where you send it to from the angles and body position you had through impact. Sometimes you can double cross and you shape the ball funny way. Ooh, it came back to the fairway. Was it intentional? Hopefully. If it was skill, you didn’t give the ball a choice. If it’s skill.

The Golf Hypnotherapist (20:03.696)

Mmm.

Melvin Beard (20:29.736)

Now you’re striking the golf ball. Now you have intention. That’s why I always say golf pros and low handicap players are ball strikers first. Then they can go out on the golf course and play golf and not get played by golf. They play golf. Now they can dissect the golf course the way it’s supposed to be dissected. A lot of people play the golf course from the tee box.

The Golf Hypnotherapist (20:48.302)

Hmm

Melvin Beard (20:59.562)

to the green.

There’s issue number one. If you’ve read any, if you’re into golf at my level, you’ve read an architectural book about golf. They make the golf green first. Ondulated kind of from what the trees are in the area, kind of how is it going to be a doglet, if it’s going to be straight, if it’s going to be uphill, downhill. The green is the trick first.

Now, and that’s the reason why there’s two regulation putts on every single green, every single hole that is called a golf course. Okay? So what happens there is now you gotta get to the stage where you start playing the golf course from the green back to the tee box. Not from the tee box to the green. That’s how you’re gonna play it. But mentally, you gotta know is it par four, par five, what I’m trying to do?

What’s my best distance going into the hole? What have you practiced? What is your best distance? You gotta know that club. If you know that club is a pitching wedge, you know that club is a seven iron, you know that club is a eight iron, nine iron, whatever it is, you need to leave yourself back from that green at that distance. And from there, that’s your dissection now. That’s your first one. Now from your tee box,

The Golf Hypnotherapist (22:08.4)

Yeah.

Melvin Beard (22:30.624)

Just say it’s 400 yards to whatever that 135 is your number going into the hole, okay? Well, you got 200 yards. So you just, you need to hit a 200 yard shot and then another 200 yard shot and you’re at your spot. Now you can dissect that ball and take it right in on that par five. Now you got two putts. Now you can miss the first one, but be it on the high side of the hole. Now you got a TV tap in or you made it and you made a birdie.

But now it comes down to your awareness of how you read the green. What’s the most important? Can you leave the ball to the high side? Can you putt the uncomfortable putt? Can you hit the uncomfortable tee shot?

I tell most of my students, don’t start, ever start around a golf hitting your driver. Doesn’t make sense. This is a 98 % mental game. Why are you gonna put the one club that can be the highest risk factor on your very first shot? Now you drive the ball great, you hit the ball flawlessly, and you never miss a drive.

I like to know your name, I like to see who you are, but everybody has some issue with a driver when they’re nervous or they haven’t practiced enough. So what happens? You leave that out in the next fairway, hopefully they know out of bound stakes. So out of bound stakes, you’re looking at two, you’re hitting three, okay? Bottom line, you gotta play the USGA rules, but when you really do that,

The Golf Hypnotherapist (23:42.796)

Hahaha

Melvin Beard (24:08.717)

Now you start to, okay, I gotta hone in and focus on targets. Off the tee, I just need to lead it in a fair way. Do I really need, I need 200 yards. Why am I hitting my driver? This hit a three wood, this hit a hybrid, this hit a four iron. This keep it in play. I know I can talk, but the bottom line is there are times where I have to show, especially juniors, especially these, this 12 to…

The Golf Hypnotherapist (24:27.311)

Mm-hmm.

Melvin Beard (24:38.221)

16 range junior that you don’t have to have a driver off the tee and it’s hard to kind of for them to compute because they want to hit the big stick You hit an 8-iron 140 hit another 8-iron 140 You’re in the fairway hit another 8-iron 140 you’re on the green on a par 5 If not short and if you got a putting game you could be short and chip up

Maybe chip it in Maybirdy. Or you chipped it closer to the hole, now you can make that one putt and have a little pressure on yourself and, ooh, I just made my first par. But why are we trying to go after it so hard? You’re not on TV.

Sometimes people are hitting balls and they holding this, I say the camera’s off. Let’s go, next hold. You gotta turn it on like a switch, you gotta turn it off like a switch. I just imagined it. Mm-hm.

The Golf Hypnotherapist (25:35.084)

expand upon that for me. Like I think I think I want to hear more about like I know it because you’ve had to tell me 15 times but that you alluded to it and then we’re bringing it full circle this man theory that comes back to the driver like I loved your expression for me that I’ve even shared on this podcast like you got to leave the testosterone in the car help our listeners really understand just how counterproductive that testosterone filled right hand leading you know strategy can be when it comes to playing your best.

Melvin Beard (25:53.037)

You’re huh?

Melvin Beard (26:04.001)

Ooh, playing your best means you left that, you didn’t just leave it in the car. Playing your best, you left that five months ago in the old house you used to live in that you can’t even remember the address of. Okay, you’re like, that’s my old place. This is my new address. It’s just that far behind you. Right hand has.

Melvin Beard (26:33.879)

Committed to the lesson the left hand has given it through impact They both work together. There’s times when you’ll hear me say to you Knuckle down and square that the back of that hand to the ball, but then I also say right hand shoving it down the line They both are doing the same thing but somewhere in in the

The Golf Hypnotherapist (26:39.363)

Hmm.

The Golf Hypnotherapist (26:53.654)

of it.

Melvin Beard (27:01.281)

control of what you’re doing at impact, sometimes you have to go with placement. That’s what a grip and a vice is. That vice comes together the same way each time. You roll the vice and you’re working it. That vice doesn’t come in crooked. It comes in same way each time. Then those hands actually just fall in place, they’re done.

With that being said, there’s no time for right hand to do more long, extra long trigger finger or go underneath. Now it’s in the palm. That’s all right hand trying to take over. When it’s in the palm, now it’s not a utensil. You use your fork and knife and grab your fork and knife in your palms and stab your food. I don’t think so. They’re utensils. You use your fingers. You got to actually…

cut your steak in the grain, against the grain, you gotta actually get the green beans on the fork. You gotta use your fingers to do that. They’re utensils, it’s the same thing. It’s just a bigger utensil. you’re here, so now you have balance. Now they both were working together and you’ll get used to just your hands being your hands, but it’s more now your swing and your turn.

Do you want, you you can play this game, you can cut one arm off, cut another arm off, that’s 40 pounds max. You wanna swing with just your arms through the ball or half your body weight? What’s gonna hit that ball further? Half your body weight. So when you get caught up into man theory, man theory is give me club.

basketball, right hand. You have to think right hand, now that means forward and over. That’s how your shoulders work, right hand and golf. Well, technically what you’re trying to get is like a figure eight where you, it’s just the opposite. It’s down to go through, not over to go through. Now you gotta pull your left, you’re out of bounds.

The Golf Hypnotherapist (29:08.708)

Yeah.

Melvin Beard (29:27.567)

This figure eight.

drops.

Figure eight is down, straight down, hips are out the way, now you have some lag, now you’re coming into the golf ball. But this takes all this right hand and this dominance out of play. If this right hand is stronger at impact, up high, that’s a muscle man.

Bash ball. It’s like the Hulk trying to play golf. And understand, you don’t have to be all jacked up, muscled up to have that theory. That’s mental. So technically you wanna have flow and touch, feel. For example, I have a young girl that has some man theory.

but she’s got a blister on her right hand, right here in between, because she’s trying to hold onto the club so firm. What happens? You get a blister there because your right hand is trying to work through and have that paddle kind of feeling through impact. What happens is now it’s going against the grain of being a paddle and now it’s twisting and turning.

The Golf Hypnotherapist (30:40.901)

Yeah.

Melvin Beard (30:54.687)

and your right hand is trying to control against that twist and turning of this left hand knuckles turning down through impact. What happens? You get a blister.

you’re swinging at seven or eight intensity in your grip. It’s bigger on the bottom, smaller on the top of the grip. It’s like a wedge you kick underneath the door to keep a door open. Everybody remember that from school? You kick that little triangle underneath the door, keep the door open. Well, it’s the same thing, it’s a stopper. So the club does not need, I can snatch on the club and the club won’t come out your hand, cause it’s bigger on the bottom and…

Smaller on the top. So the point is, it’s made for you to actually have light grip pressure and take away some of the control of the man theory, right hand. Everybody has to really watch and look. You can get your left hand in position and this angle’s going to your ear to your shoulder. You need to be doing the same thing in your right hand, but you have to prostrate your right hand to get into place. These two fingers,

Really, you know, make all the difference if you keep them short or you got them long and your hands underneath. Now you’re trying to control. Now you’re trying to, actually you’re trying to hit the ball thin in the first two grooves if you let the right hand take over because it’s gonna come up early and then you’re not able to hit down with your left and get it to your left side of your body. So man theory is like a

The Golf Hypnotherapist (32:27.212)

Hmm.

Melvin Beard (32:34.015)

Basically someone that wants to cheat the system and I’m big and strong is the answer.

If I can get Kaitlyn, a six-year-old girl, to go out and play with her dad or play with another foursome that’s out there and they’re like, she’s so cute. Yeah, yeah, look at that. She’s six years old. And she kicks their butt because she ain’t trying to hit distance. She’s trying to hit her 130-yard shot down the fairway and she does it really good with another fairway wood and so she can hit another hundred yards further down the fairway.

She can hit that same hundred yard shot and get it up maybe up to the front of the green. And then she can chip because she’s really good in her short game because she can manage that better than she can manage the full swing. She can chip and then she can putt really good. Guess what? She may par and she may be bogey, but the adult that can really overpower the course doesn’t want to manage it. And they play an army golf. Left and right.

The Golf Hypnotherapist (33:23.3)

Yeah.

Melvin Beard (33:38.931)

And then they finally get it to the green and they’re looking at double bogey and they didn’t even putt yet. It all depends on the parameters you allow for yourself and how much you invest in yourself in the game. You put time in, you’re tell man theory to sit down, shut up, go sit in the corner, go get in the trunk, stay at the last address.

The Golf Hypnotherapist (33:55.129)

Mmm

Melvin Beard (34:08.196)

He’s got to pacify. He’s got to learn how to cooperate.

for both hands to work, not work separately. Most of the time, a lot of higher hands are trying to work separately and this elbow goes up because he’s trying to get in there instead of coming down and getting into the ball. It’s a discipline that has to happen.

The Golf Hypnotherapist (34:29.368)

Yeah.

The Golf Hypnotherapist (34:35.502)

That’s a great word. agree. And I think it’s interesting. I’ve remarked before our very first lesson together. We focused on grip for far longer than I cared to admit that I wanted to, to say the least. And we focused on putting, which was a great now in hindsight, you broke it down so beautifully. you know, the greens, I mean, the courses are designed greens first meant to trick you and then you reverse engineer.

So I’m curious to know as I spent a couple hours with you that day, only focus on my grip and putting and obviously we’ve expanded. For somebody listening who is truly committed to whether that be breaking 80, becoming a scratch golfer, what advice should they most ignore on their journey?

Melvin Beard (34:59.805)

you

Melvin Beard (35:22.651)

What advice should they ignore?

thinking that

Melvin Beard (35:33.894)

There’s one thing.

that’s gonna make their golf swing good.

The Golf Hypnotherapist (35:40.144)

Mmm.

Melvin Beard (35:41.104)

There is no one thing.

Let’s just say you’re doing all, I’ve heard it for over 35 years. If I could just do this, I’d have it. Well, it’s not just short game. Okay, fine, you’re long, you’re straight, you can get it there, but your short game gives you the most trouble. Well, you gotta dig in the short game. I use these wire rings. We haven’t gotten to it in our sessions, but.

This wire ring for short game. I have a two foot ring around the hole. You just put it around the hole. It’s very thin so you can actually roll the ball and it’ll go over and still not lose any speed. I have a four foot ring. I have a six foot ring. I have a eight foot ring. Well guess what? When people start to have, change their target of I gotta, I gotta get it, you gotta get it in that ring. Now ring’s big enough for you to leave your ball in there.

Get it as close as you can. You’re not trying to make it when you’re in the beginning stage of it, but you can. And if you want to, but you have to understand your technique, especially in your short game, your chipping or your putting, you gotta understand volume. From a chip to a pitch to a chip putt to anything around the green, what you use has to be practiced correctly to the stage you understand.

volume. pitching wedge is going to go further than a lob wedge. Lob wedge you’re trying to go over something. Pitching wedge you’re trying to use the ground to slow your ball down as it gets there so you could be under more control as it goes to the hole. You just have to understand these theories and how it comes down to working to its full flourishing. What you want to ignore though

Melvin Beard (37:45.47)

is that if it’s just one area, there’s no one area. That one area is gonna affect all the other areas. So it all has to be sound, it all has to be understood. I’ve come across really great teachers in this game. I’ve come across really great PGA pros, USGTF pros.

They’re all the same. It all comes down to the passion and how they communicate to their client and how their client receives what they say.

and it’s unequivocally clear, not, I didn’t get that. Or, yeah, yeah, yeah, okay, I got it, I got it, all right, I understand. But they can’t put it into practicum. You gotta get it to a point where they can actually just kinda flow to what you’re saying. No, get it here. They do it two, three times. Now they’re like, they give you that look like, you didn’t tell me it was like that. Wait, hold up.

The Golf Hypnotherapist (38:53.412)

Thankv

Melvin Beard (38:57.75)

Let me work that again. Let me say it’s like this. Yeah. And guess what? Now you don’t have to try to make something happen because when they’re in most situations and it’s anything, you’re trying to make it happen. Here comes man theory. let me save the day. Let me save the day. That’s what right hand does. Brushes your teeth, combs your hair, opens the door on the phone. It’s all right hand.

The Golf Hypnotherapist (39:16.837)

Yeah.

Melvin Beard (39:27.244)

He saves the day all day, every day.

Melvin Beard (39:32.578)

When you use your left and the left is dominant, he’s trying to intervene.

He’s the knight in shining armor scenario. He’s, I’m here, right hand. Well, guess what? You gotta let that be the left and they gotta work together. Now you’re working your whole body through the shot. Now you can hit that little flop shot to get you up and down. Cause you can hit the ball straight. You can get it in front of the green, but the short game is your nemesis or the sand trap is your nemesis. It’s just learning the shot and manipulating.

or convincing your body to hit the shot and then it comes down to sacrificing your body for the shot. You might end up a little off balance, but if you’re willing to sacrifice your body for the shot, you can actually pull it off better than you thought. Now that’s when the chippings start to happen. This is when, that guy up high, I’m over the trap,

The Golf Hypnotherapist (40:17.208)

Hmm.

Melvin Beard (40:40.084)

Whoa, that stopped quick. Yeah, like the pros, because they sacrifice every single day. Those are $30,000 wedge shots. Those are $40,000 putts. Break up their purse over the shots that they took for those four days, and it breaks down pretty strong. You’re like, what? Well, guess what? That’s pressure. Pressure busts pipes, but pressure also makes diamonds.

So who are you? I ask him, I ask myself, what are you? Are you gonna bust pipes or you gonna make diamonds? What you gonna do? Because confidence wise, you gotta make a decision. That’s the why in the road. Are you gonna beat yourself up over here on why in the road left or you gonna actually champion yourself and be patient with yourself and

work through your problems and educate yourself to the point where, I’m fit. I actually have a choice. When you get out of your own way, 90 % of the time when it comes to golf, you’re gonna find your way like, this is what I do. Nice, Bob, appreciate that. This is what I do. Hey, good birdie, Sarah. My birdie is on this next hole.

Keeping it positive. Ooh, bad tee shot. It happens. Next, let’s get to the ball. Let’s get to the ball. It’s not about talking about what you did wrong. Get to the ball, hit the next shot. Now you’re back in the fairway. Now you can attack your next shot or focus on what’s important or what’s in front of you versus what you did before. You gotta have a short memory in this game.

The Golf Hypnotherapist (42:39.98)

Mm-hmm.

Melvin Beard (42:40.252)

That miss, short memory. Why are you hanging on to it? TV cameras off, turn it off, next, you know? Edit button, you know, next. You just had to have the short memory because you’re positive and confident in your ability. That doesn’t just go away. But once you’re confident, now you’re kind of, you dig it into you. You’re investing in yourself of saying, I’m gonna persevere. I’m not gonna just give up on this. I gotta get out of my own way.

to let that happen.

The Golf Hypnotherapist (43:12.512)

On that note, I would love to hear specifically, at least in my realm, one of your expertise and niches of expertise is the game of putting. What is the most common mistake you see truly committed golfers make when it comes to the mental approach of putting?

Melvin Beard (43:13.713)

Mm-hmm.

Melvin Beard (43:35.478)
Melvin Beard (43:39.89)

Attention to detail. Attention to detail. So, I use Sam Putting Lab. Okay, most of the time when you see Sam Putting Lab, we put you on Sam Putting Lab, we? Yeah, we started there first. So, Sam Putting Lab is an ultrasound machine for putting that they generally use on tour. Okay, that’s where it started, on tour. But then, it was such a great device.

The Golf Hypnotherapist (43:54.382)

Mm-hmm. Yeah.

Melvin Beard (44:09.49)

Every place you go for fittings, any manufacturer of testing their clubs, it really helps in the…

Melvin Beard (44:26.904)

in the selling of a putter that this one’s right for you, it’s right eye, left eye, diamond, whatever it is, and how you use it. So when…

Melvin Beard (44:42.383)

The attention to detail is not 100 % there or they don’t know enough about putting. I kind of open their eyes when I put them on Sam putting lab because this is everything they’ve never seen before. You can’t physically see one degree open, two degree, half degree, one tenth of a percent. These are things that help you understand how pure that ball has to roll for it to do what you wanted to do on an undulated surface when you can’t draw and you can’t fade a putt.

The Golf Hypnotherapist (45:05.648)

you

Melvin Beard (45:12.653)

You can only hit a ball, you can only put the ball straight. You can put the ball straight, but on the right line to access yourself to the hole with the right speed. So, with that, people kind of lose…

The attention to detail.

when they’re in putting because they looking at something they don’t feel they can control, it’s rolling on the ground. the ball, you hit the ball on the range or on the golf course, at least you can make the ball go high or low or draw or fade maybe, but more so straight, but you’re controlling it because you’re hitting it. It’s different when you’re putting, it’s already on the ground. Now you have to adhere to the undulation.

Sometimes they don’t see the undulation or sometimes they just not looking. Yeah, they have to follow kind of what you’re teaching to really grasp. This is gonna break left or right for one foot. You gotta start at left or whatever the aim point is and be able to get that ball to the hole. Most people…

Melvin Beard (46:32.383)

Most people putt like what they see on TV. What they see on TV is the person walking up to their putt, lining their feet up, hitting the ball, and it’s going right at the hole. Break or not, speed or not, it doesn’t matter. They gonna get the ball near the hole. These are professionals that do that 45 second walkabout before they actually putt, but…

the cameras aren’t even on them at that point. They’re only on them to save time and have edit time to do everything else. And all the 42 people that they’re playing in a turn, they weren’t trying to get all their information in or the top 10 that they’re really viewing on camera. They’re trying to split all, they don’t know who’s gonna win. So they’re trying to capture all the information. So they edit out that 30 seconds of analyzation.

that just went on before they got to when the camera turned on and, let’s get him putting. he goes. here he goes. He’s ready right here. Now he gets over the ball and he puts. Well, it’s a whole lot more than that. You gotta read it from the opposite side of the hole. Cause if you don’t, don’t see the full picture. The other side of the hole basically is hindsight. The other side of the hole behind the flag on the opposite side of the hole where your ball’s over here, you gotta go on this side.

to look on the opposite side of the hole. Pull the flag, see what the undulation’s doing. Does it break right, left? Now you gotta use terms from your mouth of standing at the ball. Now that’s tricky enough. Okay, now left is right and right is left. Okay, but that’s first thing they kinda, ugh. Well, next thing, now you take that read, you gotta be able to use that information on the opposite side of the hole when you’re on the opposite side. I’m not gonna tell you the secret to that.

The Golf Hypnotherapist (48:11.428)

Yeah.

Melvin Beard (48:29.566)

you gotta take a lesson with that. However, the other side of the hole and that information that you absorbed, you gotta use it when you’re on that 20 % side. Now you step up to the ball equally. you got it, your step pattern matters as you walk up to the ball. So now you’re always gonna be in line with the target correctly or the start line correctly. Once you got that down, now your ball is going in the path of the hole a little bit.

The Golf Hypnotherapist (48:31.428)

Yeah.

Melvin Beard (48:58.484)

to the high side of the hole. But once you start to read it, because that’s the difficult part. Once people start to understand so much involved in putting, well, now you understand the reason why there’s two regulation putts. But if you understand it, now you’ve gotten out of your own way of, see the break, I see what I need to do, I gotta think about the speed, the speed, I gotta produce the speed. Most of time they’re gonna putt the ball and putt it probably too hard, because they’re anxious to, you know,

The Golf Hypnotherapist (49:25.797)

Mm-hmm.

Melvin Beard (49:28.681)

do something, but now they hit it too hard. Now it flew past the hole, six feet, eight feet, 15 feet. Now they got just as much or more than they had the first time. That’s,

That can beat you up pretty fast. your main thing is to actually really understand speed, control, putting from your shoulders, not your hands. Your hands, you can do this 19 times. mean, see, you can do this 100 times and 19 times, these are the same thing.

The Golf Hypnotherapist (50:06.288)

Mm-hmm.

Melvin Beard (50:07.314)

You can use your shoulders back and through 100 times, 79 times. This is the same thing. This is your twitch muscles. They’re never the same. 19 times, they’re the same out of 100. This is your larger muscles, your back, your shoulders, your buttocks, your legs, your body’s quire. You’re using larger muscles. They’re methodical. They do the same thing each time. Well, guess what? That’s 79 times either the same thing out of

What do you rather? 19 or 79? Once they start to understand now it’s all about understanding speed. Now the confidence starts, I left that closer to the whole bottle foot. Now you don’t have to think about it anymore. Now you can dig into that read and now start it on the correct path.

Now you can putt a downhill putt and actually get it to the hole or creep it in from the high side and it comes in the back or side of the cup because your speed was correct. It’s…

It’s a lot to manage, but that’s the reason why you gotta persevere and just never give up and listen to detail. And how do I get these people to do the detail? I would say out of 36 years playing the game, I probably have like seven or eight notebooks. Those seven or eight notebooks, I’ve gone back through and like, man, why do I not do this anymore?

But if you’re playing this game and you don’t take any notes of kind of how you learning this and growing through the process, one, you just took away the largest way that you learn. If you got an appointment, what do you do? You put that appointment in your phone immediately so you can remember, I need to put an alarm on that two hours ahead of time, I gotta be ready. Or I wanna learn, I wanna remember two days ahead.

The Golf Hypnotherapist (51:58.863)

Yeah.

Melvin Beard (52:14.435)

I put an alarm on two days ago, what’s this? I got this thing. Well, guess what you wrote down. What’s important. Next thing is someone auditory tells you what it is. Okay, you can remember that, but not everybody or your visual learner or you read something and you absorb it. You got it in those three or four ways. That’s how you absorb the information.

Everybody knows when they got in trouble in school and you had to stay after and you had to write on the chalkboard. I’m dating myself, but I’m going to tell you, I will not talk in class, dah, dah, dah. I will not talk in class 50 times, a hundred times on the board. Guess what? You, you, you stopped talking. You got the point. You have to, you have to get to a stage where you’re going to make some notes of what you’re trying to do.

The Golf Hypnotherapist (52:50.192)

You

Melvin Beard (53:09.046)

not what you don’t wanna do, but what you’re trying to do. Everybody, I don’t care who you are, you all learn the same way. But if your pro is not in emphasizing that right there, I got an 82 year old man, he taking notes every single time. And he comes to me after that lesson, after he’s played and is like, Melvin, look at my scorecard. Look at, yeah, that was seven greens.

That was this, that, so and so on. I didn’t get there, but I ended a bogey, but if it wasn’t for those shots, that would have been a par. And he got to a stage where now he’s starting to trickle down, down, down, down. Now he’s playing better than his buddies. Unfortunately, all he has to do is find some new buddies that challenge him, that challenge him. Now he’s still progressing in the game.

The Golf Hypnotherapist (53:53.529)

So.

The Golf Hypnotherapist (54:01.487)

Meh.

Melvin Beard (54:07.864)

Not that you’re gonna give up your buddies, but I’m just saying you gotta also incorporate some challenge for yourself, not just beat up on your friends all the time. But I think the attention to detail is the totally most important part when it comes to putting, because everybody thinks, just look at it, I’m gonna go through the stage. But there’s a little secret there that your pro is gonna say, okay, now you ready for this? And then see if you’re listening.

The Golf Hypnotherapist (54:32.314)

Mm-hmm.

Melvin Beard (54:37.294)

Cause your stroke is one thing. Now, to be able to capitalize that and actually make this, I never forget. This is the secret of what makes it work. You have to kind of be able to get, you have to be ready for it and be able to, like I say, do you need to look at your feet when you walk? And they’re like, what? Are you 75 years old? You have trouble, you gotta look at your feet when you walk or you gonna trip? no, I’m good, I’m good.

Then look at the hole. Look at the intermediate point. Once that starts to happen, now they’re like, I never took my eye off of that. That ball went in or was where it needed to be. It’s attention to detail going through the whole process and kind of dialing it up like the old dial up for your internet. Now your swing is there.

Your grip is there. You call it up, dial it up, hit the shot. You want to get to the stage when you’re putting and especially amongst your friends and…

The Golf Hypnotherapist (55:38.81)

Yeah.

Melvin Beard (55:50.572)

You know you have it when you want people to see your swing. You want everybody, you look around, all right, y’all ready, you we about to tee off. All right, hit your ball. Okay. You want everybody to kind of see, show off your focus. You can show off your focus and your dedication, your practice and everything that you’ve done and you hitting it in the middle of the fairway, that’s confidence.

The Golf Hypnotherapist (56:20.566)

Hmm

Melvin Beard (56:21.678)

That’s where your posture and everything changes and you walk off that T-box looking different. Everybody else like, okay, all right. I see that. But what they’re seeing is your dedication, your perseverance, your mental state.

The Golf Hypnotherapist (56:32.91)

Yeah.

The Golf Hypnotherapist (56:43.184)

Hmm.

Melvin Beard (56:44.824)

I don’t care about that other fairway, it’s not my target.

you know, passing the berm is not the distance I want to hit it. I want to hit it in the middle of the fairway. Less is more, because the harder you swing, the more inaccurate you become. You skip steps. The harder you swing, you skip steps, and it’s guaranteed. So if you swing at 80%, you can hit more fairways. If you swing at 60%, you’re going to definitely hit a fairway.

unless you’re pulling, pushing, doing something a little more than you need to, but that’s you adding an extra step in there where you only needed five things, you put in seven.

before, you know, but you just got to be confident and you got to show off your focus. You got to show off dialing it in. There’s a spot in Bagger Vance’s movie where he had to hit it through this hole. He envisioned my ball is going straight through that hole. That’s the target. Just because I’m in the bush and all out here, I still got to get it. That’s my only saving grace right there. And I know I can get that angle. Let’s go.

The Golf Hypnotherapist (57:35.737)

like that.

The Golf Hypnotherapist (57:42.095)

Mm-hmm.

Melvin Beard (57:58.402)

Next thing you know, back to the fairway. You can do what you want. You’re the ultimate golf machine. You don’t have nuts and bolts that can break or rust.

The Golf Hypnotherapist (58:01.018)

done.

Melvin Beard (58:13.725)

You’re the perfect golf machine. That’s how you have to think. You just got to turn it on. You got to turn them hydraulics on. Kind of get in position. And now you can actually move it through, which means you have to do what? You got to eat right. So you got the right energy, the right fuel. You got to hydrate yourself so you don’t break down before nine holes or everybody knows their buddies. You’re playing 18.

The Golf Hypnotherapist (58:18.628)

Hmm.

The Golf Hypnotherapist (58:23.534)

Ha

The Golf Hypnotherapist (58:35.344)

Mm-hmm.

Melvin Beard (58:43.26)

You’re playing, you got this one buddy, he don’t ever hydrate. He never eats. He’s always eating junk food. He’s always this and that, but you’re healthy, you’re working it through. And he’s like, no, he’s going to be down by 14. That’s when my birdies start. And he was strong up to 14. Now he’s like, man, where’s the cart girl? I need some caffeine.

The Golf Hypnotherapist (59:07.728)

Thank

Melvin Beard (59:08.984)

I need a red bull. Well, guess what? She just went past already. You keep playing. You’re focusing on you. What you got to do? He’s got to be in just that same kind of focus and take care of the machine.

mental, physical, you gotta stretch, you gotta be able to, you know, keep it moving. And just being thankful that you ain’t at work grinding and that you could actually be on the golf course and you can forgive yourself pretty fast because you can’t go around tense. That just pushes your serotonin up. Now you can’t even focus. Serotonin just, now you’re like,

in panic mode for two holes when you just have one bad shot. Just one. But that puts you in that tunnel vision of bad shot, bad shot, bad shot. No, the focus is I forget myself. Okay, let me hit the next shot. But that serotonin will keep you in that same mind focus and that tension in that body. Now you’re stiff because you’re trying to, you can’t let the serotonin go. Got me? It’s different, I know.

The Golf Hypnotherapist (01:00:20.957)

I gotcha. No, this is great.

Melvin Beard (01:00:22.879)

I probably went off a topic, I’m just telling you, it’s all apart. Attention to detail when it comes to putting is what most people.

The Golf Hypnotherapist (01:00:29.466)

this. Yeah.

Melvin Beard (01:00:38.711)

Most people just don’t, they don’t, they lose a little focus there.

The Golf Hypnotherapist (01:00:43.246)

I say they don’t know, they don’t care, they rush because I’m guilty of it.

Melvin Beard (01:00:46.521)

Cause they’re doing what they see on TV. It’s an edited version. The only time you see that is when it’s a US Open and it’s the last two holes and they kind of already know who’s gonna, that these two guys or these three guys, they’re gonna be in a playoff. Now they’re capturing every move and the front, the back of their swing, the 80 % tile of the hole and 20 % tile of the putt.

The Golf Hypnotherapist (01:00:49.317)

Mm-hmm.

Melvin Beard (01:01:15.449)

They’re looking at it, they’re filming the whole thing. he’s reading it. He’s doing this. He’s there. He’s this, he’s that. And it all comes together. But they’ve also rehearsed it. They’ve also understand their speed and their control and their shot making and what they do to get there.

The Golf Hypnotherapist (01:01:37.102)

go. This has been a wealth, a library of education and expertise. So I’m curious, where can our listeners go to connect with you, especially the local ones down here to learn from you to work with you? Where should we send them?

Melvin Beard (01:01:53.529)

Well, having a golf academy for over 26 years, South Florida, I moved here to take care of my mom for last eight years. So, and that golf course got bought out and it was just like the perfect timing. It was Carolina Club down there in South Florida in Coral Springs. So, moving here.

I was like, ooh, I just want to start my academy back up here. But then as I looked at it, it’s not as great of an opportunity as I had there.

So I’m solo. They can reach out to you. They can reach out to myself. My number is 954-873-3781. 954-873-3781. They call my phone. They leave their name and contact. I’m interested in talking with you, lessons, whatever. I send them back a PDF or a…

You know what they’re interested in. Cause I do corporate outings. I do. Home lessons like you know Sam putting lab or bring it to the to the house and. Am I air break and we learn it right there in your comfort?

Melvin Beard (01:03:25.911)

I give lessons here at Rogers. I go to Orlando sometime. I have a couple of places I kind of work out there. Bottom line though, it’s, just gotta ring my phone. I’m not big on, let me put it this way. I’ve never had a…

major major problem.

communicating so I don’t have a problem getting lessons. I do, I used to do a lot of group on an advertisement. So 300 lessons every quarter. That was my thing when I have five guys, but they don’t need that right now. I, it’s, it’s me and I have a couple of apprentices that I’m working with and I’m building them to the stage of being at a golf Academy. One is getting ready to go on, on the Asian tour right now. He’s a plus three.

The Golf Hypnotherapist (01:04:04.56)

Mm-hmm.

Melvin Beard (01:04:22.101)

Sick. Awesome, dude. Bottom line though, I’m building to that stage, but it’s really your communication of just ringing my phone 954-873-3781. That’s my Fort Lauderdale, old Fort Lauderdale number. 1700 students are still ringing that same phone. I’m not ever changing it, but that’s the contact.

The Golf Hypnotherapist (01:04:40.217)

Thank

Melvin Beard (01:04:51.543)

You can, I’m just, each one, people that I, my students, I’m referral-based.

I’ve never been like, my God, I gotta have, just, you know, I’m the old school golf row that, you know, it’s word of mouth. It’s word of mouth. And those people, like I have at least two or three people like, yo, I’m never, that’s it, man. This is crazy. Cause they’re just excited about their game. But those are the same ones that like, I get results. I said, well, your buddy wants, you know, he need help.

The Golf Hypnotherapist (01:05:17.102)

Yeah.

Melvin Beard (01:05:34.221)

I’m not gonna go to him and to help him. He’s gotta ring the phone and he’s gotta be interested enough to be serious about making some changes in his game. Now we can talk and see if he’s a candidate for me to teach him.

The Golf Hypnotherapist (01:05:39.086)

Mm-hmm

The Golf Hypnotherapist (01:05:51.002)

Bingo.

Melvin Beard (01:05:52.729)

I love general public, yes, but I rather a referral because that person is ready to learn. When I met you, I just saw that you got a little something funny going on in the grip. And I’m like, if he’s got a little something wrong with the grip and all the rest of his physicality is right. And I looked at him like he’s in shape, he’d ready to go. You just need to understand something. You need to understand some.

positions and what How physics works through your body to the ball you’re trying to get the power from your body in that club Through the ball how that works is some detail Getting out of your own way is what it is is mental where you would you would you capitalize on is Helping the mental state that’s 98 % of the game

People just got to understand it. And that’s the reason why I like to keep it, not that I’m keeping it small, trust me, I can get big real quick. I’ve done it before, had five purveyors, Calloway, know, Tourette’s, you know, Ping, all of that, you know, at a Greengrass account. just.

I like the intimacy of me and that one person and be able to teach my apprentices how to become a mini me scenario, giving quality and being able to get people to score even if you have to trick yourself. Because in mental there’s sometimes you got to fake it till you make it and mentally you got to almost trick yourself.

The Golf Hypnotherapist (01:07:18.944)

Mm-hmm.

Melvin Beard (01:07:42.82)

to do some of the really great things that make change in your game.

The Golf Hypnotherapist (01:07:47.362)

Yeah. Well, this has been incredible. I thank you so much for joining us here and excited to like I said, or like Melvin said, everybody listening, if you are local, if you’re coming down to visit, connect with me, I will gladly set the two of you up for a lesson if you are indeed a right fit for him. And for those of you listening, if you found today valuable, taking 30 seconds to share this masterclass, this wealth of knowledge with a friend, a fellow golfer is greatly appreciated by both myself

Melvin Beard (01:07:48.346)

Yeah.

The Golf Hypnotherapist (01:08:16.096)

and Melvin and with that said have a fantastic week of practice of playing hit them straight and we’ll catch you in the next episode.

Melvin Beard (01:08:25.454)

Awesome.

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PAUL SALTER

Paul Salter - known as The Golf Hypnotherapist - is a High-Performance Mindset Coach who leverages hypnosis and powerful subconscious reprogramming techniques to help golfers of all ages and skill levels overcome the mental hazards of their minds so they shoot lower scores and play to their potential.

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